Basel – Shopping City

shopping city

Two young women of good humor pass in the Freie Strasse in Basel.
The Freie Strasse is the first shopping street in Basel with shops for all tastes.

Daily needs are covered by several retailers: Migros , Coop , Manor , Denner and Aldi . An offer complemented by many specialist shops, DIY stores and neighborhood grocery stores.

Basel is a center of watchmaking and jewelery – even outside BASELWORLD, the largest fair in the world of the sector. Kurz, Seiler, Metzger, Gübelin and Bucherer are some of the great houses located in the city where you will find the creations of Chopard, Piaget, Patek Philippe, Rolex and other famous brands. Numerous small jewelery shops allow to discover the artisanal know-how of the Basel jewelers. But Basel is also a fashion capital with high quality products from the brands Hermès, Bally, Louis Vuitton, Burberry, Fogal, Wolford, Armani, Jil Sander, Max Mara, Yohji Yamamoto, Prada, Miu Miu and many others .

Marktplatz market, new market on the Barfüsserplatz, Saturday and Sunday markets in the neighborhoods, flea markets on the Petersplatz and Barfüsserplatz, as well as the weekly markets of the regional producers. Shopping in a friendly atmosphere.

During the Advent period, Basel takes its light and invites you to stroll through the artistically decorated streets of the city center. The glittering Christmas market on the Barfüsserplatz and now also on the Münsterplatz delights the hearts of young and old alike, who will find everything they need to please. The Christmas street and its magnificent illuminations stretch from the Aeschenplatz in the Greater Basel to Claraplatz in the Little Basel with a multitude of shops.


The number 1 address for luxury products

Basel is a good address for luxury goods. It offers fashion lovers and accessories the most important international brands, trendy Swiss design, luxury watches made in Switzerland, art and other irresistible temptations.

Fashion and accessories

Do you like luxury? Small shops and luxury shopping malls offer all major brands such as Chanel , Hermes , Gucci , Louis Vuitton , Max Mara , Bally , Miu Miu , Jil Sander and Wolford . Do you prefer something more exclusive? The Basel creators are full of ideas. The shops , Matrix  or Format – 37 Flagshipstore offer you small collections of very high quality.

Watches and jewelry

For a few days, BASELWORLD puts the whole city on time for luxury watches and high-end jewelry. This show influences the tastes of an entire region. Large companies such as Kurz , Seiler , Mezger , Gübelin and Bucherer sell all international brands such as Chopard , Piaget , Patek Philippe and Rolex . To find something more personal, simply visit the workshops of the Basel jewelers. They create unique pieces crafted by them. The art of jewelery is an old Basel tradition.

Perfume and Cosmetics

Luxury wellness lovers and cosmetics experts will find in Basel several addresses dedicated to well-being. Among the most interesting are: Dominique M. who offers a vast program of treatments overlooking the Rhine. The Hyazinth Perfumery and its comprehensive range of cosmetic treatments and Aveda which offers its clientele well-being from head to foot in a luxurious ambience.

Paper and Artist Supplies

Premium paper and supplies for artists – elegant feathers, premium paper, paint to be purchased at Thomas Lachenmeier & Co , Globus or Bookbinders Design . Or in the Montblanc boutique on the Marktplatz.


The Baloise and the Baloise are greedy. For coffee at the famous Schiesser Confiserie where you can watch the comings and goings on the Marktplatz. The small boutiques of the Confiserie Brändli are like jewelery shops with luxurious and irresistible specialties. Bachmann makes the best “Pains au Chocolat” while the famous specialty of Sprüngli are the “Luxemburgerli” macaroons.

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The market of the city on the Marktplatz stands in an exclusive commercial area.

Weekly markets

Welcome to the Basel markets

The city of Basel is proud of its many markets which create in the city and in the neighborhoods a friendly atmosphere thanks to the quality and freshness of the products and the proximity to the customer.

Come and enjoy your shopping in the following markets:

  • The city market on the Marktplatz , in front of the historic town hall building, is a traditional market fresh produce supplemented by food stands and is the jewel of Basel, the city of Shopping.
  • The new merchandise market on the Barfüsserplatz with new products of all types and catering stands.
  • The flea markets  on the Barfüsserplatz and the Petersplatz.
  • The numerous markets in the districts  of Basel.

Additional Information

  • Information for Exhibitors

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The Christmas market on the Münsterplatz at dusk.
The Christmas market is now the unmissable rendezvous in the weeks before Christmas for visitors from all walks of life.

Basel Christmas Market

Basel’s Christmas market with its delicious fragrances and sparkling lights is an unmatched jewel in the region. Some 180 individually decorated stalls and huts in the center of Basel offer a wide range of crafts, gifts and culinary specialties.

The heart of the Basel Christmas market is located on the Barfüsserplatz . Over the years, the market has gradually expanded around the Barfüsserkirche church, which houses the Historical Museum of Basel.

Since 2011, the Christmas market has also invested in the most beautiful and most famous square in Basel, the Münsterplatz  and its imposing cathedral, where there are many more stands, additional attractions and a Christmas atmosphere.

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